Digital Strategy for Government Apps

Some government apps work… technically.They don’t crash. They pass approval. They tick the boxes. But citizens still won’t use them. Why? Because they’re confusing. Menus are buried. Navigation is a guessing game. The flow feels like it was built by committee (because it probably was). Even a solid, well-intentioned app fails if people can’t…

Your government app is live.It’s functional. It’s in the store. And yet… downloads are flat. You’ve probably heard things like: “Citizens just aren’t using it.”“We launched and expected more activity.”“The app’s not broken, but it’s not doing much.” Here’s the deal: the app itself might be solid. The listing, the thing that’s supposed to…

You built the app.You launched the app.But somehow… no one’s using it. It’s sitting in the App Store like a ghost… live, but invisible.No traction. No downloads. No movement. This is a visibility problem. And it’s way more common in government apps than people realize. Let’s fix that. Where Visibility Breaks Down in the…