We Don’t Just Talk App Store Strategy. We Live It.
I still build apps — just not for clients. That means everything I bring you is tested on my own time, not yours. No fluff. No guesswork. Just clean execution and honest results.
App Disciplines
What I Help With
Whether you’re stuck in review, invisible in the store, or just not getting the engagement you expected — I’ll help you fix what’s holding your app back.
ASO Strategy
Make your app more visible in both Apple & Google Play Stores.
Creative Refresh
Replace vague visuals and buzzwords with trust-building clarity.
UX Feedback
Improve usability with citizen-centered design.
How We Work Together
This Process is Built for Government Teams
01
Audit & Priorities
Quick, clear, and no fluff. I show you what’s working, what’s not, and where to focus first.
02
Fix & Improve
I rewrite, redesign, and reframe your app store listing to boost downloads, reviews, and usability.
03
Train or Maintain
Want to own the playbook? I’ll train your team. Want it off your plate? I’ll handle it for you.
Results That Actually Matter
I’ve helped private & public teams across the country fix underperforming listings and see real growth.
40+
apps
12
Years
Let’s Get Your App Performing
Whether you’re launching, relaunching, or cleaning up after a vendor handoff, we’ll help you fix what matters.
✓ You’ll talk to me directly.
✓ No teams. No layers. No delays.
Have Questions?
Frequently Asked
Questions
Can you help even if another vendor built our app?
Yes — most of the work happens after the app is already built. Whether you’re launching or have been live for years, I optimize the parts that impact downloads, visibility, and trust.
What if our app just got rejected by Apple or Google?
That’s one of my specialties. I’ll review the issue, rewrite your metadata or submission notes, and work directly with the store (if needed) to get you back on track — fast.
Do we need to rebuild our app for this to work?
Not at all. In fact, many of my biggest wins come from optimizing what’s already live. We improve what’s around your app — the listing, the UX, the language, the visibility.
Can you train our internal team or vendor partner?
Absolutely. I offer live workshops, playbooks, and templates so your team can manage ASO, reviews, and UX improvements in-house with confidence.
How long does a typical project take?
Most audits or ASO updates take 3–4 weeks. I also offer faster turnarounds for urgent needs (like rejections or upcoming launches).
What makes you different from a traditional agency?
I don’t just give you a PDF and walk away. I’m a practitioner — and still build/manage apps, stay current with policy shifts, and bring proven, tested strategies to the table. No fluff. Just results.
Have additional questions?
I’m here to help. Let’s talk.
Start Your Journey
Let’s Make Your App Store Presence Actually Work
Most public-sector apps don’t have a performance problem — they have a discoverability problem. I help you fix that with smarter strategy, sharper visuals, and real results.