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Is Your Government App Confusing? Usability Audits That Show What to Fix
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Some government apps work… technically.They don’t crash. They pass approval. They tick the boxes. But citizens still won’t use them. Why? Because they’re confusing. Menus are buried. Navigation is a guessing game. The flow feels like it was built by committee (because it probably was). Even a solid, well-intentioned app fails if people can’t…
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Downloads Are Flat? 5 Ways to Boost Visibility for Your Government App
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Your government app is live.It’s functional. It’s in the store. And yet… downloads are flat. You’ve probably heard things like: “Citizens just aren’t using it.”“We launched and expected more activity.”“The app’s not broken, but it’s not doing much.” Here’s the deal: the app itself might be solid. The listing, the thing that’s supposed to…
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Why Your Government App Isn’t Getting Seen (And How to Fix It)
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You built the app.You launched the app.But somehow… no one’s using it. It’s sitting in the App Store like a ghost… live, but invisible.No traction. No downloads. No movement. This is a visibility problem. And it’s way more common in government apps than people realize. Let’s fix that. Where Visibility Breaks Down in the…
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App Store Optimization for Government Apps: How to Get Found, Trusted, and Used
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Most government apps look okay on paper. ✅ It’s in the store✅ It didn’t get rejected✅ Your vendor said it was “ready” …and yet? Nobody’s downloading it. Reviews are weak. Citizens aren’t using it. You built the app. You shipped the app. But somewhere between “published” and “publicly used,” things broke. We hear the…
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ASO for Public Sector Apps: A Strategic Guide for Visibility and Trust
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If you’re in the public sector, you already know this:Building the app is only half the game. The other half? Getting people to actually find it, trust it, and use it. That’s where ASO (App Store Optimization) comes in. And if you’re not optimizing your app listing for visibility and clarity, you’re leaving results…
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Church Hill RVA App: Your Neighborhood, Your Connection
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Church Hill isn’t just a neighborhood—it’s a community with deep roots, incredible history, and a vibe like no other in Richmond. That’s why we’re excited to introduce The Church Hill RVA App, your go-to tool for everything happening in this iconic part of town. Whether you’ve lived here for decades or you’re a new…
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SwiftUI and MVP Development: Revolutionizing Mobile Apps in Richmond Virginia
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SwiftUI: An Essential Tool for App Developers in the DMV Area A Brief History of SwiftUI’s Impact in DC, MD, and VA Since its introduction in 2019, SwiftUI has transformed how developers in Washington D.C., Maryland, and Virginia approach mobile app development. This framework has been a boon for startups and established businesses alike,…
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RVA Murals – Discover Artistry Through Your Lens
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Immerse yourself in the vibrant world of street art and murals throughout the beautiful city of Richmond, Virginia with RVA Murals. This innovative app brings art to life using augmented reality (AR) and image recognition technology, allowing you to explore the stories behind the stunning works of art that adorn the city’s streets. In…
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KFCP Connect – A Heartfelt Community for Cancer Patients and Thrivers
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Step into a world of hope and support with KFCP (Kidney Foundation of Central PA) Connect – the compassionate chat platform that brings current cancer patients and inspiring Thrivers together in unity. Developed by the Kidney Foundation of Central Pennsylvania, our mobile app creates a space where individuals on their cancer journey can connect,…
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NC Ferry Planner
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Introducing the North Carolina Ferry Guide App – Your Ultimate Travel Companion! Discover the seamless way to plan your ferry journey across North Carolina’s picturesque routes. Whether you’re exploring the stunning Cedar Island-Ocracoke or Swan Quarter-Ocracoke routes or hopping on the Hatteras-Ocracoke vehicle ferry, the North Carolina Ferry Guide App ensures your journey is effortless…
For public-sector teams building, launching, and improving mobile apps.
Real-World Lessons from the App Store Frontlines
This isn’t a thought leadership dump or recycled tips from marketing blogs. Here, I share what’s actually working (and not working) across the App Store and Google Play — for government apps.
You’ll find case studies, live app breakdowns, launch recaps, store policy updates, and lessons learned from both client and personal projects. No fluff. Just real-world insight, from someone in the trenches.