For public-sector teams building, launching, and improving mobile apps.

Real-World Lessons from the App Store Frontlines

This isn’t a thought leadership dump or recycled tips from marketing blogs. Here, I share what’s actually working (and not working) across the App Store and Google Play — for government apps.

You’ll find case studies, live app breakdowns, launch recaps, store policy updates, and lessons learned from both client and personal projects. No fluff. Just real-world insight, from someone in the trenches.

  • Courty’s Clouds

    How I Took “In the High Blue Sky” from Book to App and Back Again Hey folks, let’s dive into a throwback story from 2010 when I decided to break into the publishing game with my children’s book, “In the High Blue Sky.” This wasn’t just any storybook; it was a tale about Fog,…

  • Selden Scripts

    Welcome to the world of Greg Selden, a multifaceted creative force in the realm of movies and web series. Selden Scripts is your exclusive gateway to streaming a treasure trove of captivating content brought to life by this local movie director, producer, writer, and actor. Immerse yourself in the magic of storytelling, and get…

  • Evy & Aria App

    Welcome to Evy & Aria, the heartwarming app created by Lis and Court for their beloved daughters. Join us in celebrating the beautiful moments in the lives of Evy and Aria, and be a part of our extended family, no matter where you are in the world. With features like photo sharing, announcements, birthday…

  • Brain Scrambler iOS App

    Welcome to Brain Scramble – the ultimate word puzzle game! Challenge your linguistic skills and sharpen your mind with Brain Scrambler, the ultimate word puzzle game that puts your vocabulary to the test! Think fast, unscramble the letters, and form as many words as possible within the ticking countdown. Get ready to embark on…

  • MV Bike Paths

    Explore the picturesque beauty of Martha’s Vineyard like never before with MV Bike Paths, your official guide to the island’s captivating cycling routes. Whether you’re a seasoned cyclist or just looking for a leisurely ride, our app is your ultimate companion for a two-wheeled adventure. Key Features: 🚴‍♀️ Discover Stunning Trails: MV Bike Paths…

  • MVacay – Your Ultimate Martha’s Vineyard Vacation Companion

    Prepare for an extraordinary Martha’s Vineyard adventure with MVacay, your ultimate guide to unlocking the wonders of this captivating island. Whether you’re a first-time visitor or a seasoned traveler, our mobile app is designed to transform your vacation into an unforgettable experience. Key Features: 🏝️ Explore the Island: Navigate Martha’s Vineyard with ease using…

  • Taco Tally

    Calling all taco enthusiasts! Introducing Taco Tally, the ultimate app for keeping track of your taco conquests. We operate on the honor system because, well, we can’t physically validate your taco indulgences. But that’s where the fun begins—compete with friends and family to see who can tally up the most tacos! It’s time to…