SEE Framework · shop
The book is free. The workbook scores where you are. The playbook is how operators and vendors run meetings, gates, and contracts — the highest-value piece of the system.
Templates, meetings, vendor contract language
$79
Digital bundle (PDF + Markdown)
Stripe checkout coming soon — email works today
65-question diagnostic + 90-day roadmap
$34.99
Print-ready PDF + fill-in worksheets
Stripe checkout coming soon — email works today
Workbook + Playbook — save $15
$99
$114.99 Save $15
Workbook PDF + full Playbook bundle
Stripe checkout coming soon — email works today
The methodology — free digital, paid print
Lottery operator — Start with the free assessment. If you govern a vendor, buy the Playbook for oversight templates and marketing gates. Add the Workbook for quarterly scoring workshops.
Vendor / provider — The Playbook gives you QBR structure and SOW language operators recognize. Bring a completed Workbook to renewal conversations.
Best value — The Complete Kit ($99) includes both. One purchase for your next operator workshop or internal SEE rollout.
The Playbook and Workbook are delivered as digital downloads (PDF + editable Markdown). After checkout you receive a link by email — usually within minutes. Print versions of the workbook can be ordered separately; the book print edition is on Amazon when listed.
Yes. Your license covers use within your organization and with your contracted lottery vendor partners for the specific program — not public redistribution.
The free assessment is 12 high-signal questions with instant scores. The workbook is 65 questions with gap analysis and a 90-day roadmap. The playbook is how you run SEE in meetings and contracts.
Email hello@lissiland.com for multi-state vendors or agency-wide licensing. We also bundle with strategy engagements.
Problem → solution → proof → action. Here’s what happens on the call:
Take the free 12-question assessment first — then come back for the workbook or playbook.
